With the launch of Google Play, Google is planning to give a competition to iTunes in terms of market share. The new product “Google Play” is rightly packaged with features like “Movies”, “Music”, “Books” and “Apps and Games”. Google Play will replace Google Music and Android Market into one unified experience across cross-platforms. Interestingly, Google Play also works on iOS.

With the launch of this product, Google has tightly integrated all its products (Google+ for social, Youtube for Video, Google Music for Music, Android Market for Apps & Games and Google Wallet for online/mobile Purchase) into

After Google’s failed attempts in delivering a killer product in social media domain , this time Google has ensured that it has integrating the best practices of social media platforms in its current product offering.  The company has unveiled a new Youtube homepage with key focus on personalization of content. This time the company is rightly adopting the time and tested features of other social media platforms.

The new homepage doesn’t have any radical change in design.  The major change is the introduction of a feature called “combined lists”.  Combined list is a twitter like features which shows live streaming of information.

There is nothing more enticing to any marketer than to see a fellow marketer breaking the standard norms and coming up with an out-of-box promotional campaign. Anytime a brand pushes the boundaries of conventional marketing there is always a reward for it. Tipp-Ex has recently launched a new campaign on youtube in which they have added an interactive side for watching videos, which is making wonders.

In the campaign there is a hunter who is not willing to kill a bear and tells you to type anything you want him to do with bear. Here the ad becomes interactive and

1. Company: Airtel

Agency: Webchutney

This ad has the perfect mix of all ingredients in content creation to go viral but still this ad could not turned out to a very successful viral. There could have been two possible reasons for this:

• It might be due to lack of adequate budget for the ad. Thus the ad could not reach the inflection point from where this ad could have gone viral.
• It seems the target audience for this ad is north Indians. So the ad could not have enough critical mass to push it viral.

2) Company: Airtel – KBC

In India there are 71 million internet users and the growth rate is astonishing 42% over 2009. The majority of this population (77%) can be categorized as young individuals who are under the age of 35 years.

The average monthly family income of Indians online users is 3.2 times higher than the national average. In August 2009, the entertainment reach in India was 68% and the news and information reach was around 42%.

Now let analyse what “Indians do online”:

According to Juxt report, majority of people (84%) searches for ‘travel products’,  the next big activity is ‘job search’ which

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